Ski Balm is the second brand to be created from scratch, rather than acquired, and it was added to the Elements Brands portfolio in 2013. It came about when founder, Bill, decided to shred the slopes with his friends in the mountains of Colorado… instead of going to work. But, after a full day of snowboarding, there was no hiding the goggle tan left behind. He decided to combat that problem and stay out of hot water with the boss going forward, and thus Ski Balm was born. Its wax-gel formula with SPF 40 delivers maximum sun and windburn protection to the face and skin, without clogging pores. Mountain bikers, hikers and even wakeboarders began using it, and that’s when sub-brand, Adventure Balm answered a need for all-weather adventure-seekers everywhere, during all four seasons.