Rockin’ Green was developed by a mom who was often mislead by “green” cleaners and detergents, that, as it turned out, weren’t so green after all. Ever since its start, Rockin’ Green’s mission has been to provide consumers with dependable, eco-friendly laundry detergents and cleaners that clean super well, are friendly to the environment and are safe to use in homes and amongst families. Elements Brands acquired Rockin’ Green in 2016, moving their headquarters from Texas to Charlotte, North Carolina. Rockin’ Green is the fifth brand that Elements Brands has acquired since 2010. The original mission still remains, even as we introduce new products. Rockin’ Green products will always be eco-friendly, biodegradable, vegan, gluten free, free of optical brighteners and will never be tested on animals or contain harmful chemicals like the other guys. We strive to be a brand families can trust.