KP Elements was the first brand in Elements Brands’ portfolio. Unlike most of our other brands, KP Elements was developed from the ground up, not acquired, by Elements Brands CEO and Founder, Bill DAlessandro. KP Elements is a cream and scrub duo that treats Keratosis Pilaris, a common skin condition that appears as tiny red bumps, and is often referred to as “chicken skin.” Bill himself had experienced Keratosis Pilaris and had no luck in treating it with other KP products on the market. Using all-natural and gentle ingredients, the KP Elements cream and scrub duo launched in 2010.