We own a variety of consumer products companies that started as hidden gems with loyal followings. Since 2010, our team of experts has amplified these brands and brought them to a wider audience through a combination of cutting edge digital marketing, manufacturing expertise, global-scale logistics and capital investment – all while retaining each brand’s original name and soul.
We’ve built a world-class team of digital marketers, brand-builders, and logistics experts — everyone works on each brand across the portfolio. All of our products sit next to each other in our warehouse. And our commitment to quality extends to everything we create.
We are backed by permanent capital and hope to be considered the “acquirer of first resort” for small consumer products brands. We look for exciting small brands that cater to enthusiast markets of passionate customers. See our Investment Focus page for more.
Elements Brands believes that the consumer products world is changing. The internet has enabled audiences of al sizes to raise their hands and say “Make something specifically for me.” The rise of ecommerce and contract manufacturing has enabled a generation of entrepreneurs to create custom-tailored products for these enthusiast communities.
Consumer products used to be focus-grouped, manufactured at scale and promoted with mass-market advertising. In the ecommerce age, customers demand products that are in tune with their unique tastes and preferences — and for the first time, brands have the the tools to deliver. Modern consumer products brands are asset-light, iterate quickly and reach their customers with hyper-targeted digital advertising.
The internet has also enabled consumer products brands to build relationships directly with their customers. This includes, but goes far beyond, selling direct-to-consumer online. Customers provide real-time reviews and social media feedback, brands can recommend specific products based on individualized data and both can connect without any retail intermediaries.
While it’s never been easier to start a consumer products brand, it’s also never required such a broad skill set to scale one. A small brand must master a battery of tools — ecommerce, payment processing, Facebook ads, Google Adwords, search engine optimization, social media, Amazon, logistics and shipping, contract manufacturing, and growth financing — to name a few. Many brands get started and scale quickly initially, but soon find that scaling beyond their initial traction requires skills and resources beyond their reach. The grind is tough — founders often get burnt out, bored, need liquidity or simply are ready to move onto something else.
Elements Brands exists as a long-term home for these consumer-specific companies. We are a blend between a private equity fund and a traditional consumer products company. We buy brands with long-term potential and provide the platform and resources they need to grow. Our team amplifies the potential of these hidden gems and creates enormous value by aggregating and operating small brands with a long-term growth mindset. Think you’re up for the challenge? We’re always looking for our next team member. Check out our current job openings.