Mexitan Products – Natural personal care products for active pursuits

Business Overview

Mexitan Products was founded in 1996 by Avonelle Edwards. Avonelle discovered a home-made suntan oil being sold to tourists by the local natives on the beach of Acapulco, Mexico. She loved how it helped her tan darker than ever before, without burning. Avonelle took the suntan oil home to Florida in an old mason jar. With the oil almost gone and no way to get more, she began analyzing it and experimenting. After six months of testing, she replicated that original, natural tanning oil in her kitchen, and introduced the first Mexitan tanning oil to the southern Florida market.

Over the years, the Mexitan product line expanded to include the “Tropical Sands” and “Coral Safe” brands of natural sunscreens – designed to be 100% biodegradable, reef-safe, and chemical-free. Mexitan also introduced the “Skedattle” brand of natural bug repellents.

We just got back from a week on the Mexican Riviera and we used your SPF 30 the whole time we were there. We didn’t get sunburned at all and felt great about having a product that wouldn’t harm the delicate ecosystem. We’ll be using this all the time now that we know about it and that it works great!
Robin G. – Mexitan Customer

More Information

Our Involvement

Elements Brands acquired Mexitan Products in January 2015 and initiated a brand refresh and focus on e-commerce conversions, while maintaining the same high quality natural formulations the company was founded on.