KP Elements – Specialized personal care products for keratosis pilaris

Business Overview

KP Elements was founded in 2010 to do one thing very well – create a treatment for the skin condition keratosis pilaris, which affects 50% of adults and 80% of adolescents.

Keratosis pilaris (also known as follicular keratosis, “chicken skin”, or simply KP) is a common cosmetic skin condition that causes numerous small, rough, red bumps on the upper arms, legs, buttocks, and sometimes cheeks. KP creates a “goose bumps”, “gooseflesh”, or “chicken skin” appearance on the skin. Often, 10-100 very small rough bumps are scattered in an area, which may have a fine, sandpaper-like texture.

I am so thankful to have found KP Elements. Nothing else had helped me, had been to the dermatologist numerous times, and had never even been diagnosed as having KP as my symptoms are somewhat different. I was depressed and thought I would have to live with the rough spots for the rest of my life. But, this cream is a miracle and I have super smooth skin for the first time in years! I have been telling everyone about you.
Kristen M. – KP Elements Customer

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Our Involvement

KP Elements our first product line, created in 2010 to prove the Elements Brands investment thesis – that e-commerce businesses could build lasting value and a strong brand in a very specific niche, while focusing on automation and efficient growth. KP Elements remains a wholly owned subsidiary of Elements Brands.