We build and grow awesome consumer products brands.

Elements Brands is a portfolio of high quality consumer products brands with a specific focus on the household goods, organics, and enthusiast markets. We identify niche consumer segments that are underserved or forced to use generic brands for specific use cases, then develop extremely high quality, custom-engineered products for those customers. This means we deeply understand our specific customer base and create brands they love and identify with.

In addition to launching our own products, we seek to acquire small brands with strong customer loyalty and significant potential for organic growth. We have a specific focus on acquiring “mom and pop” or “lifestyle” businesses and scaling them to the next level by focusing on e-commerce, marketing, and business automation.

We strongly believe in maintaining the integrity of boutique brands as they grow, and never compromise on product quality even as we professionalize operations and marketing. It’s our goal to take small brands under our wing and help ensure their stability while exposing their great products to a wider audience.